Unexpected results

Find the next step when matches, counts, or query results look wrong.

Matches have the wrong meaning

Use the review decision table to choose a more specific phrase, a related term, or an exclusion.

Relevant language is missing

Test alternative terms and word forms in separate queries. The Keyword Tool suggests candidates; query syntax explains engine-dependent wildcard support.

Rejected as too broad

If a search returns a "too many results" message, narrow it with more specific phrases or exclusions, split it into separate searches, or contact support if the broad query is essential.

Zero rows

Zero Exposure means the call is present but no sentences matched the query. It does not mean the company had no real-world exposure to the topic. Keep zero rows unless your analysis design requires excluding them.

Sentence filters show fewer matches

The Snippet Tool's sentiment filters exclude mixed positive-and-negative sentences that contribute to exported counts. See why filters and counts differ.

For missing calls or too little topic variation, check sample availability.